Instagram's new social media app, Threads, garnered over 30 million sign ups in just 16 hours. Is it here to stay? What implications could it have for creators? Does the platform stand a chance against its apparent rival, Twitter? And what opportunities exist for creators and brands alike to engage with their audience through the platform?
Join us for an exploratory roundtable discussion with Threads early adopters, Mike Payne, Lia Haberman, Kiaundra Jackson, and Natasha Pierre as they offer their thoughts on the platform, its future, and the potential impact on the creator economy as a whole.
Copyright Thinkific 2023
Copyright Thinkific 2023
Instagram Threads unravelled: Thoughts and predictions from the creator economy
Hosted by Mike Payne
Meet your panelists
Ready to hear these experts' takes on the platform that achieved record-breaking sign-ups in under two hours?
Watch it now, on-demand
Natasha Pierre
Natasha is the host of The Shine Online Podcast and a Video Confidence Coach that helps small businesses shine online.
Through her signature group programs and educational content, Natasha helps you build your brand on the ‘Gram with a video strategy that is fulfilling and fun without the overwhelm.
Mike is a founding partner and the Client Services Director at Arcade, an award-winning digital media agency specializing in strategy, content production, and distribution. Their work has been featured in publications like Fast Company and recognized with a Webby special achievement.
With over a decade of experience in the marketing world, from building his agency, to launching products and working with world-class brands, Mike is driven to help brands leverage technology, community, and digital platforms to turn attention into influence, drive growth, and make a lasting impact.
Copyright Thinkific 2023
Exclusive creator roundtable
By entering your email here you are consenting to receive updates from Thinkific. Find out more by visiting our Privacy Policy
Missed the live session? Register anyway to catch the replay.
Watch it now, on-demand
Lia Haberman
Lia is a CMO, brand advisor, and adjunct professor of social media marketing and influencer marketing at UCLA — and that's not even the coolest thing about her!
She's also the author of ICYMI i.e., the creator economy-influencer marketing newsletter that was declared one of the Best Marketing Newsletters of 2023.
Kiaundra Jackson
You may know Kiaundra from being on OWN’s TV show, Love Goals, and, most recently, Women’s Health Magazine, FOX, CBS, and Forbes as one of the ‘Next 1000.’ On top of that, she's an award-winning speaker, best-selling author, and TV Personality as well as the visionary of KW Couples Therapy, a thriving private practice in the Los Angeles area and the Co-Founder of Black Speakers Rock, a network and community for new and emerging speakers.
What is Threads?
This week, Mark Zuckerburg released a brand new social media platform to act as an extension of Instagram.
That platform is called Threads, and it's caused quite a bit of commotion in the creator community ever since.
Why should you care?
Staking its claim as the most rapidly downloaded app in history, tens of millions of creators and brands have taken to Threads to make their mark on the platform. Some creators have forgotten about other social media platforms altogether... including Instagram!
So, what is it? Threads was launched as a discussion forum for users to be able to post comments, opinions, talking points, or news.
Then, other users on the platform can add replies to each specific post which creates a thread of conversation. Hence, the name Threads.
Not to mention, tons of creators are tapping into new audiences and seeing their follower count grow before their eyes by simply speaking their minds. Some have even scored sponsored post opportunities!
Perhaps most importantly, creators seem to be having more fun while letting their authentic selves shine.
